Bring your vision to life: 5 types of content marketing you could be leveraging right now

You likely already have many of the pieces you need to build a successful content strategy for your business

Content marketing is a strategy businesses use to attract and interact with a specific audience, either online or in-person. The approach is focused on providing useful information to potential customers so that you are top-of-mind when it comes time to make a purchase. It's about building trust and a strong brand reputation.

While there's careful planning involved with executing an effective content marketing strategy, many businesses are already sitting on a rich gold mine of content that just needs to be catered to the right audience and repurposed for the appropriate channel.

An experienced and versatile content marketing specialist like MB Creative can dig into the raw material you have and turn it into a well-rounded strategy that connects you with your audience and helps your business shine.

Here are 5 types of content marketing that your business could be leveraging right now, all of which MB Creative can help you create:

1. Infographics

Infographics make for great visuals that can convey a lot of information without overwhelming the viewer. They can be distributed in-person or shared online via the company website, social media channels or by email, making them versatile content marketing tools.

2. Website/blog articles

FAQ pages and how-to articles provide your audience with valuable information about your product or service at little to no cost. Spend 30 minutes thinking about the questions you are asked most often ... then answer them and publish that information somewhere your customers can easily access it. (That's a free content marketing starter tip for you!)

3. Presentations

Sometimes, you just need to get it all out there on paper ... or in this case, in a presentation. A professional, well-designed presentation that houses some of the most important information about your business is exactly what you need for your next pitch meeting.

Let MB Creative handle the visual aspect of your presentation so you have less to worry about. We pay special attention to the flow and feel of your slide deck to make sure you capture your audience's attention right away and hold onto it throughout the presentation.

4. Videos

If you can invest in any type of content marketing these days, you should invest in video as that's the most powerful marketing tool available to businesses today.

According to Wyzowl's 2022 video marketing statistics survey, 87% of marketing professionals say video has helped them increase online traffic, while 96% of survey respondents say they've watched an explainer video to learn more about a product or service and 88% say they've been convinced to buy something after watching a brand's video.

Today's consumers want to know everything, but they also want to know it fast and with little to no effort. The easiest way to meet those needs is through video content.

5. Newsletters

I'm not sure what you've heard but newsletters are officially cool again! Okay, I'm not sure anyone was telling you that newsletters weren't cool, but they are definitely an afterthought for many businesses. You have valuable information to share and a semi-frequent newsletter is just another cost-effective vessel to convey your message to an audience ... use it.

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Marketing isn't always at the forefront of a business owner's mind, as much as we at MB Creative would like it to be. But we get it: There are literally thousands of other things business owners need to worry about before they can even begin to consider the best ways to maximize a marketing budget.

Let us help you! Learn more about the services MB Creative provides or request a quote for your project today.